Tourism in Kent and Medway by Cheryl Parker
Tourism in Kent and Medway has never experienced the benefits of substantial national and regional government funding. As a result, Visit Kent formed in 2002, developed a collaborative approach in order to fund its operation and what has emerged is a public/private sector partnership supported by Kent County Council, Medway Council, the District and Borough Councils, and the leading private sector tourism businesses.
Visit Kent is responsible for promoting Kent as an attractive destination for holidays and events and enhancing the tourism industry, its infrastructure and product base in Kent. Visit Kent is recognised by the two upper tier local authorities Kent County Council and Medway Council, the 12 district councils and the South East LEP as the official Destination Management Organisation (DMO) for Kent and Medway responsible for working in partnership to support and grow the tourism industry in the County.
We provide a wide range of information, expert advice and hands-on support to Kent’s tourism industry, from information about marketing opportunities and up-to-date media information to access to our many research and development projects, training courses and much more.
Tourism contributes £3.2 billion to the Kent and Medway economy, supports more than 63,000 jobs and 3,000 businesses (Cambridge Economic Impact Survey 2009). We want Kent to be the first choice destination for day visits and short breaks. We are confident we can meet this challenge by working together with our private and public sector partners to make our county stand out in the market place, to harness all investment opportunities and enhance our visitor offer.
Our key measurable objectives are:
- To increase day and short break visits to Kent
- To increase the value of tourism to Kent
- Encourage visitors to use ‘green’ transport for environmental benefits (and increase public transport borne visitors to destinations and attractions)
- To build a database of positive visitor reviews of Kent (user-generated content)
Visit Kent & the Frontline Kent Group
We are happy to lead and/or have input into the Marketing/PR working group and any other group that you feel is relevant to us. There will not be any hidden or unexpected charges with our involvement in the Frontline Kent Group, as we are keen to see tourism product develop in Kent and play a part in facilitating that development.
We do have a number of investors at Visit Kent who do receive priority in terms of marketing. However, all tourism businesses in Kent, including events, are entitled to free promotional activity. Some museums and events organisations will find that they have entries on the Visit Kent website via their District Council as we have partnership agreements in place with them and they are investors. However, we are happy to talk to any Museum or attraction about investment in Visit Kent and generally will prepare bespoke proposals based on their requirements and budget; we do welcome working with smaller attractions as these are the ‘hidden gems’ of a destination and a vital part of the overall appeal.
E: Cheryl.Parker@visitkent.co.uk for Frontline Kent
Tel: 01227 812917