Marketing Working Group – minutes

The Marketing Working Group met on 17th September 2013 to discuss next steps.  The highlights from the meeting are:

It was agreed that “Frontline Kent” will be an umbrella brand for not only WWI but can encompass all commemorations around conflict during this period ie WWII 75th Anniversary.

The four year campaign will:

Aim:

  • To maximise the opportunity and to raise the profile of Kent and its role as a frontline county
  • To bring attractions and destinations together to plan coordinated activities around Frontline Kent and the key anniversaries.
  • To promote these to visitors under a consistent “brand” from a central portal

Objectives:

  • To attract inbound visitors and visitor spend
  • To encourage repeat visitors

Message:

  • Single brand – Frontline Kent
  • Single portal / CTA

Target audience

Primary:

  • Kent residents (editorial message needs to be different for residents)
  • London and 2 hour drive team
  • Near European

Secondary:

  • Volunteers (to assist with events)

Read the full minutes here: Frontline Kent Marketing Group – Minutes 17_09_13

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: