What do you think of the new Sainsbury’s Christmas advert?

This year’s Christmas ad from Sainsbury’s is made in partnership with The Royal British Legion, and commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.

The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present.

To watch a short film of the story behind the ad here: http://youtu.be/2s1YvnfcFVs and watch the making of the ad here: http://youtu.be/Jx3pQWbysmM

To find out more about the ad: www.inspiration.sainsburys-live-well-for­-less.co.uk/about-our-christmas-tv-ad/

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2 responses

  1. A wonderful video, faithfully reflecting the spirit of those events. http://snowfar4.wix.com/1914-christmas-truce

  2. I honestly thought it was a touching reminder of the human sprit. Yes the commercial exploitation argument is understandable, but an important message nevertheless.

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