Category Archives: Marketing & PR Working Group

How did you commemorate the 4th August 2014?

The countdown to the 4th August began many months ago, with societies, museums, history groups, schools, universities and various other organisations and individuals planning how best to commemorate the day.Harry-Folkestone-Arch

As the day itself arrived, international and local news, web, press and social media was full of  information and images of what was going on around the world to mark the outbreak of war.

As well as many Church services taking place across the county, here are some of the other events that took place on the day:

  • Ashford’s historic World War One tank, the last of its kind, was guarded by members of 133 Field Company Royal Electrical and Mechanical Engineers for the 24 hours of August 4 – read more about the tank here and view other Ashford commemorations here.
  • Kent County Council opened their commemorative exhibition, ‘In their own words’ focusing of the people of Kent during the First World War – see opening times here.sassoon
  • Tunbridge Wells poet Siegfried Sassoon’s First World War journals have been published online by the University of Cambridge – read more from BBC news here or view the digital journals here.

There are many other events, activities and projects taking place across the country; take a look at the Visit Kent’s Frontline Kent website for full details.

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‘Frontline Kent’ Plans for commemorating the First World War Centenary in Kent are coming together

As many of you know, last March the Museum Development Programme in Kent & Medway held a First World War themed networking session (with a follow up held in November).

At the meeting, various working groups were established to help build a county-wide overview of various themes, including marketing, research, education and overall event co-ordination.

Progress has been made in each area:

FrontlineKent_LOGO_portraitFWW Marketing

Visit Kent lead the Marketing Working Group and since last summer, have been establishing the ‘public face’ of all our events and activities through their ‘Frontline Kent’ campaign.

They will soon be launching a dedicated website (www.frontlinekent.co.uk) which will hold a calendar of the events taking place across the county.  While this is in development, they have created holding pages at visitkent.co.uk/frontlinekent – find out what events are currently listed here.

To add your event, activity or exhibition, all you need to do is complete this form and return to Visit Kent. I have been co-ordinating discusssions with Visit Kent, Culture24, and the Imperial War Museum (IWM) to enable the sharing of these event details – this means, if you fill in Visit Kent’s form, your details will also get transfered to Culture24 and the IWM’s own databases under the ‘Frontline Kent’ banner.

All museums supplying details to Visit Kent will have access to the Frontline Kent logo for their own marketing materials. Please contact Lynnette Crisp (Lynnette.Crisp@visitkent.co.uk) to request a copy of the logo if you have’t already received it.

Journalist Lesley Bellew is keen to include a comprehensive 2014 diary of events in the KM’s upcoming World War One supplements. She will be using the list of events on Visit Kent’s website to gather information and will try to include as much as possible, but if you would like to flag something up to her directly, please email: lbellew@thekmgroup.co.uk.

FronlineKent_timelineFWW Research

The Research Working Group is being led by Rob Illingworth from KCC Libraries, Registration and Archives. Along with a Time2Give give volunteer, he has been compiling a timeline of all Kent & Medway related events that took place between 1914-24.

The information has been uploaded into an online timeline, which is accessible to all – you are encouraged to use and link to it on your own sites. It is a fantastic resource and Rob is keen to keep adding more information – therefore, if you have anything that you have been researching in your local area and would like to share, please get in touch with Rob directly at Robert.Illingworth@kent.gov.uk.

WW1_toolbox_websiteFWW Education

The Museum Develompent Programme has been in contact with the South East Grid for Learning Associates (SEGfLA) in relation to First World War education tools.

A resource that is being promoted to all schools in the South East is the First World War Toolbox developed by the SEGfLA. The website offers the visitor access to a vast range of Teaching & Learning resources (most of which are free) to research the period 1914-18 or to plan a enquiry based history project.

There are plans to support museums in the creation of resources that can be used in conjunction with the online toolbox, so watch this space…

Trinity College have put together some information about how Arts Award can be linked to creative projects inspired by the FWW. They will be producing further resources and would welcome suggestions of information that would help museums.

FWW Co-ordination

At the March meeting, a FWW in Kent & Medway Steering Group was set-up, with Professor Mark Connelly from the University of Kent as Chair, and myself acting as secretary and maintaining the links between all interested organisations (via our FWW blog and mailing list).

Since then, Professor Connelly has led a consortium bid for £500,000 to the Arts & Humanities Research Council to establish a Coordinating Centre at the University of Kent. If successful this will be one of between 5-7 regional hubs which will manage, in partnership with the HLF, community projects connected with the First World War centenary. The primary aims of the project are to build a dialogue between academic and public historical research, and to assist communities in exploring their heritage.

The Centres will operate in co-operation with other major project partners in the heritage sector such as museums and archives. This will be done by a range of activities including:

  • A website to coordinate and inform the Centre’s network
  • Open lectures, seminars and conferences on war-related subjects
  • Family history workshops
  • Tours of archives and relevant collections
  • Information events and open days
  • Self-tour guides to the battlefields and significant war-related locations
  • Visits to schools, colleges and community centres
  • Providing advice on further bids to the HLF

We are awating the final outcome of the bid – details will be shared asap as this will underpin and cross reference all the above work that we have already achieved.

Don’t forget to register with the Imperial War Museum

IWM_FWW_logo___full

The First World War Centenary Partnership is a network of over 2,000 local, regional, national and international cultural and educational organisations led by IWM (Imperial War Museums).

Being a member of the Partnership gives each one of us a stronger collective voice, visibility through the First World War Centenary brand and website, access to a wealth of expertise and resources.

Can you help BBC South East Today?

BBC South East Today reporter, Sara Smith, is working on their coverage to mark 100 years since the start of WWI – and wants to hear from you.

Sara is currently putting together a short piece on the role of women in Britain during the war.  As well as using archives of women working on the land, in munitions factories and as firefighters, she’d like to touch on the overall impact on their lives both during and after.

She is particularly interested in gathering an overview of the impact on women upon taking over what were traditionally men’s jobs during the war – and then being removed from them just as quickly.  If there is someone out there who might have a family story to tell, or you have some information in your archive or collection, then please get in touch with her directly. 

Contact Sara Smith on: 07809 597697 or email her: sara.smith@bbc.co.uk

BBC launches ambitious season of programmes

On Wednesday 16th October, the BBC launched the most ambitious season of programmes they’ve ever commissioned, to mark the centenary of World War One.

The war touched the lives of millions across the country, across Europe and the world over.  Over the next four years, the BBC will be telling the extraordinary stories and legacy of World War One in whole new ways on television, on radio, and on digital:

Here is a short BBC film of some of the broadcast highlights to give you an idea of what is coming up:

http://www.bbc.co.uk/mediacentre/mediapacks/ww1/

The BBC would like to hear about any World War One Centenary projects in Kent that you are involved with or know of as they may be able to tie these into their ‘World War One at Home’ project happening in each region.  Steven George (steven.george@bbc.co.uk) is co-ordinating regional BBC South East WW1 content for the ‘World War One at Home’ project.

Marketing Working Group – minutes

The Marketing Working Group met on 17th September 2013 to discuss next steps.  The highlights from the meeting are:

It was agreed that “Frontline Kent” will be an umbrella brand for not only WWI but can encompass all commemorations around conflict during this period ie WWII 75th Anniversary.

The four year campaign will:

Aim:

  • To maximise the opportunity and to raise the profile of Kent and its role as a frontline county
  • To bring attractions and destinations together to plan coordinated activities around Frontline Kent and the key anniversaries.
  • To promote these to visitors under a consistent “brand” from a central portal

Objectives:

  • To attract inbound visitors and visitor spend
  • To encourage repeat visitors

Message:

  • Single brand – Frontline Kent
  • Single portal / CTA

Target audience

Primary:

  • Kent residents (editorial message needs to be different for residents)
  • London and 2 hour drive team
  • Near European

Secondary:

  • Volunteers (to assist with events)

Read the full minutes here: Frontline Kent Marketing Group – Minutes 17_09_13

Centenary Plans – Update session, 4th Nov 2013

Join us at the Royal Engineers Museum in Gillingham for an afternoon of networking and discussions around how Kent & Medway is planning to commemorate the First World War Centenary.

Hear from various organisations and their current plans, including:

  • ViolaFilms and their recent project, ‘Time Bleeds’, filmed in Folkestone
  • The National Children’s Football Alliance and the ‘Football & Peace’ project in Maidstone
  • Screen South’s recently successful HLF application developing the ‘Kent in WW1’ project for coastal Kent
  • An Arts & Humanities Research Council Co-ordination bid update from the University of Kent
  • News from the Lieutenancy and the commemorations they are supporting
  • An update from HLF on their First World War funding strand

This is a follow-on session from the previous afternoon get-together we held in March.  Since then, we have created a Steering Group to lead a co-ordinated approach to the sharing and promotion of information (including the launch of this blog), as well as 3 working groups, who we will hear from on the day.

To book, visit: http://fwwupdate.eventbrite.co.uk/ (PLEASE NOTE: You must represent an organisation who is planning something in commemoration of the FWW – many apologies, but this session is not for general members of the public.)

Event sharing with Culture24 and the Imperial War Museum

Are you giving Culture24 all your event details?

Culture24 is collecting First World War Centenary events for IWM and the BBC. They’ve already got some great Centenary events on their website, such as Nottinghamshire’s excellent Trent to Trenches campaign.

If you’re planning events to mark the Centenary, input them into their Direct Data Entry (DDE) and they’ll do the rest.

Don’t forget to sign up to IWM Centenary Partnership, you must do so before Culture24 can publicise your First World War Centenary events. 

Why your event listings have the best chance of success – in their own words:

Culture24 has a reputation for having excellent quality listings. This is down to you. It’s why our partners, like the BBC want your data. Together we can raise the standard even further by adding more images, checking your venue details are correct and ensuring that you ‘tag’ events to their full extent. Why should you? It will improve your presence on our website and will enable us to approach even more potential partners.

Swale Borough Council WW1 Council website

At Swale Borough Council we are working to support local organisations planning First World War Commemorative Projects by providing guidance and promoting awareness and how to get involved.

We have produced a project form  http://www.swale.gov.uk/assets/Community/World-War-I-Centenary-Project-Form.pdf and encouraged it’s completion and return in order that we can upload details on to a dedicated webpage on the Council’s website http://www.swale.gov.uk/centenary-ww1/ .

The North Kent Coast and it’s communities played a key role in the First World War and we want to ensure this is reflected  in any acts of remembrance and commemoration that are planned locally during the centenary period.

If you are planning a regional project or event that will be working in the Swale area please let us know and we will signpost and direct you to those groups and local people that can add value to your project.

Today is the 99th anniversary of the outbreak of the Great War

TODAY, Sunday, 4 August, it is just one year until the national commemorations for the First World War Centenary begin.

This milestone provides a great opportunity for you to publicise your activities and events to mark the centenary and to continue to raise awareness of the collective First World War Centenary Partnership Programme.

If you want to contact your local newspapers to tell them what you are planning, the Imperial War Museum has created a quick and easy press release template, which you can fill in with details about your programme, your logo and a quote from someone in your organisation.

Please note, you MUST be signed up as a member of the Imperial War Museum’s 1914 Centenary Partnership to be able to access this resource – head to www.members.1914.org to sign up.

The Cenotaph in Whitehall – currently being renovated ready for next year’s commemorations.